Why You Always Quit

Something I see happen far too often is that people romanticise the idea of starting a ‘business’ and think it’s going to be fun and all sunshine and butterflies.

When, in reality, this has never, EVER happened.

Do you think Elon Musk or any other successful person didn’t have to go through hard times and uncertainty on their way to the top?

There will always be both ups and downs, and you need to be ready for them.

Most people get into business for whatever reason and stop as soon as an inconvenience or hardship arises.

You need to understand that it’s NEVER going to be easy, because if it were, everyone would do it.

The reason you aspire to have the things you want to attain, like nice cars, expensive houses, or a good physique, is because they’re finite and require significant, consistent effort to get.

If everyone had a Porsche, would you want it?

Probably not.

Understand that you’re no different from anyone else on this earth if you have dreams or want something.

What makes you different is actually being an action-taker and EXECUTING on the steps needed to get you to those dreams.

And to do this and stick to it with no immediate results, you NEED a reason why.

You’re never going to stick with something if you don’t know why you’re doing it.

You’re not going to lift weights just for the sake of lifting weights.

You lift weights with the intent of building your dream physique, losing weight, being more respected, or being more attractive, for example.

Without a reason for doing something, you’ll do something once, realise that it’s hard and uncomfortable, and go back to your usual unproductive self.

GO DEEP.

Most would initially give a materialistic, surface-level answer like ‘I want to be rich’, ‘I want a Lamborghini', or ‘I want a six-pack’.

These aren’t reasons why you’re about to go through pain.

Humans are emotional beings, so you need to go deep.

What are the things you want?

How would your life change if you accomplished them?

How would achieving your dreams change your friends and family’s lives?

What current pain would achieving your dreams relieve you of?

Go there.

Go to what it’d feel like on the day you can help and give back to those you care about.

Go to what it’d feel like to move into that house or be able to choose where you are in the world and what you’re doing with your time.

This is when you truly understand whether all of the discomfort you go through will be worth it.

Then write it down.

Don’t keep it all locked up in your head, as it’s never going to have nearly as much clarity in comparison to writing it down on paper.

You need to find something that makes all of the pain and discomfort worthwhile; otherwise, you’re no better than anyone else who has the same thoughts and ideas as you but never does anything.

Build the identity of being an action-taker.

You need to find a destination, and then you need to execute on getting there.

Without this, nothing worthwhile is ever going to manifest in your life.

Oli.